The Sony Alpha A7IV represents the pinnacle of hybrid photography and videography, featuring a revolutionary 33MP full-frame back-illuminated Exmor R CMOS sensor paired with Sony's flagship BIONZ XR processor. This powerhouse combination delivers 15+ stops of dynamic range and exceptional low-light performance with ISO sensitivity ranging from 100-51,200 (expandable to 50-204,800). The camera excels in both still photography and video recording, offering 4K 60p recording with 10-bit 4:2:2 color depth and full-pixel readout, plus stunning 7K oversampled 4K 30p footage in full-frame mode. Its advanced 759-point phase-detection autofocus system with Real-time Eye AF for humans, animals, and birds ensures razor-sharp focus tracking. Built for professionals and serious enthusiasts, the A7IV features a fully articulating 3-inch touchscreen, 3.68-million-dot OLED viewfinder, 5-axis in-body stabilisation (5.5 stops), and weather-sealed magnesium alloy construction. With 10fps continuous shooting and dual memory card slots supporting CFexpress Type A and SD cards, this camera delivers uncompromising performance for any creative vision. The Sony A7IV stands as the ultimate hybrid camera, seamlessly bridging the gap between professional photography and cinematography with groundbreaking technology and exceptional build quality.